What is GoPure Beauty?

goPure Beauty is a budding natural beauty brand that is becoming popular with the mainstream. Though young in the market, the products are formulated with potent active botanical extracts and ingredients that have been used in the skincare industry for ages.

The brand points out that they try all means to keep their products both affordable and high quality. One way the brand keeps their prices reasonable is they eliminate middlemen and instead sells directly to customers via the brand’s website as well as third party e-commerce websites.

Fast Facts

GoPure Reviews

BEST FOR: All skin types.
USES: Diminished the Appearance of Wrinkles & Fine Lines, Skin Look Firmer, and Smoother.
ACTIVE INGREDIENTS: Retinol, Vitamin C, Hyaluronic Acid, Witch Hazel, Shea Butter
PRICE: $20 to $100+
ABOUT THE BRAND: GoPure Beauty is a powerful facial skin care brand for women over 40 that delivers exception benefits at great prices.
OTHER PRODUCTS YOU MAY ALSO LIKE: Mary Kay Skin Care, Crepe Erase, Clinique, and Murad Skin Care

Who Owns GoPure Beauty?

GoPure Beauty is owned by goPure Beauty. This beauty support brand is driven by a belief that although they make revolutionary products, they do not have to be expensive. The brand’s mission is to improve the lives of women by developing effective and safe beauty products and delivering them for the lowest price possible.

GoPure Skin Care Review. Image/Dermspotlight

Is GoPure Beauty Any Good?

Going by the skincare ingredients, this brand may deliver what it promises. The fact that it uses very particular active ingredients such as hyaluronic acid, retinol, and vitamin c, which are deemed as the holy grail in the beauty industry, the answer is yes. Apart from that, the brand claims that its products are free from artificial fragrances, parabens, hydroquinone, dyes, and propylene glycol among others. goPure is also supposedly cruelty-free which is another plus for this brand.

Naser W. Azar, Medical Director at Vista Medical Group says, “In the realm of topical anti-aging creams, I recommend looking for ingredients like retinol, which accelerates cellular renewal, and hyaluronic acid, which deeply hydrates and plumps the skin, visibly reducing the appearance of wrinkles. We often use these in our medical-grade facials, which show concrete improvements in skin texture and elasticity.”


*All individuals are unique. Your results can and will vary.

GoPure Beauty Products

There are several skincare products under the brand collection. Products range from the GoPure eye gel to GoPure enzyme mask. Some of the bestselling products by this brand include;

goPure Retinol Serum ( $19.99) – This is one of the best serum with retinol that is fast absorbing. It may fade under eye wrinkles, improve sun damage, eliminate dark spots, and reduce eye puffiness.

goPure Hyaluronic Acid Serum($18) – This product plumps the skin and may give it a dewy and healthy look.

goPure Vitamin C Moisturizer( $19.99) – This is a facial cream that claims to lessen uneven skin tone and environmental damage. It may brighten the skin in the long run.

goPure Rosehip Oil($12) – This is an acclaimed cold-pressed organic oil. It contains provitamin A that works to regenerate skin. It may also diminish forehead wrinkles and fine lines and also improve skin texture.

What Ingredients are in GoPure Beauty Products?

While there are many ingredients in the various products, the active ones include;


*All individuals are unique. Your results can and will vary.


This ingredient is present in both, the retinol cream and retinol serum by the brand. According to the Clinical Interventions in Aging, retinol works to inhibit UV induction. It also promotes collagen synthesis and improves the appearance of frown lines and wrinkles.

Vitamin C

This ingredient is featured in goPure vitamin c products. It is a naturally occurring antioxidant that is important in treating and preventing photodamage. It is also efficient in the treatment of hyperpigmentation according to the Indian Dermatology Online Journal.

Hyaluronic Acid

This is a non-sulfated GAG (glycosaminoglycans) that has a unique capacity to bind and retain water molecules. As referenced in the content of Beverly Hills MD Dermal Repair Complex review article, Hyaluronic Acid may hold up to a thousand times water in its weight. According to the Journal of Cosmetic Dermatology, hyaluronic acid helps decrease turgidity, wrinkles, and loss of facial volume. It also improves elasticity.

Witch Hazel

This ingredient is used in the skincare industry due to its antioxidant and anti-inflammatory properties. The Journal of Inflammation claims that witch hazel is an efficient topical treatment for skin disorders. This ingredient may irritate some individuals.

Shea Butter

this is a Shea nut fat which is usually for edible purposes, antimicrobial uses, and as a moisturizer. According to the African Journal of Biochemistry Research, the compositional properties of Shea butter include its peroxide value, free fatty acid levels, and dissolving of impurities.

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Does GoPure Beauty Really Work?

The products under this brand contain ingredients that have been used for decades in the beauty industry. The ingredients also have scientific backing to show their effectiveness. The skincare reviews are relatively positive with a few dislikes.

GoPure Beauty Skincare Routine and Review | Clean Luxury Skincare For Less | Daytime and Nighttime Routine

GoPure Reviews – What Do The GoPure Beauty Reviews Say?

Most of these GoPure reviews are found on the brand’s website and Amazon with many customers approving its scent and texture. These clients also mentioned that the product was lightweight, fast-absorbing, and of high quality.

Some of the reviewers went ahead to say that they would recommend the products to their friends.

Similarly, there were negative reviews regarding these products. Most of the negative reviewers claimed that they did not notice a difference after using few products.
Few Reviews go as:


*All individuals are unique. Your results can and will vary.

My sensitive skin loves these. Feel great on my skin, not sticky of greasy. Calms my skin. Does not cause redness. Highly recommend! -Sharron Allen

I love this product. It does exactly what it says it will do if used over time. The only negative is the price. -Jen P

I used this product to reduce fine lines and wrinkles. Haven’t really seen much improvement. – Christie W.

Are there any GoPure Beauty Complaints?

Yes, there are reviewers who have complained that the products are not as hydrating as they would prefer.

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GoPure Beauty Alternatives

Brand Price Active Ingredients
Ole Henriksen $65.00 AHAs, Vitamin C, Olive Seed Oil, Blackcurrant, Bakuchiol
Instantly Ageless $69.95 Aloe, Lavender, White Camphor, Mango Fruit Extract, Spearmint, Rosemary Oil, Pine Needle, Grapefruit Extract
City Beauty $30 to $50 Chamomile Extract, Hyaluronic Acid, Palmitoyl Oligopeptide, Butylene Glycol, Acacia Senegal Gum
Beverly Hills MD Dermal Repair Complex $39.95 Hyaluronic Acid, Saw Palmetto, Hydrolyzed Collagen, MSM, Vitamins
Plexaderm $59.95 Sodium Silicate, Magnesium Aluminium Silicate, Acetyl Hexapeptide-8, Phenoxyethanol, Ethylhexylglycerin

How to Use GoPure products?

The official website offers tutorials on how to use GoPure products. For most of these wrinkle creams and serums, one should first cleanse the face and apply a prescribed amount of the product on the face and neck using a tapping motion.

People Also Ask

Q: What is Gopure Beauty Return Policy?

A: GoPure Beauty offers a 60-day 100% money-back guarantee on all products. To initiate a return, simply email their support team within 60 days of purchase.

Q: Where to Buy Gopure Beauty?

A: You can buy GoPure Beauty products from their official website or authorized online retailers for affordable prices.

Q: Is goPure Legit?

A: Yes, goPure is legit. Their A+ rating with the Better Business Bureau and positive customer reviews affirm its legitimacy.

GoPure Reviews – Conclusion

goPure Beauty is a US brand with an array of products under its collection. The products are claimed to contain popular ingredients that may help reduce dark spots, hyperpigmentation, sun damage, wrinkles, fine lines, and eye puffiness. Since the products are sold only on the official website and third-party sites, skincare products are quite affordable. Apart from that, the brand offers a discount code to its customers to help them save even more. Another advantage of buying from this brand is that it has no auto-ship and customers can try out the product risk-free for 60 days.

While the brand enjoys many positive reviews from customers, the products also have negative reviews. Some customers were not impressed by the moisturizing effect of the products. They claimed that it was not as hydrating as the brand claims. Other users were disappointed by the fact that they did not see any difference in their skin after using the products for some weeks.

Depending on your skincare needs, these formulations may work or fail to work. Research about the ingredients on the specific product you want to purchase. Check out its reviews and goPure before and after photos. If you have positive vibes about it, then go ahead and make your purchase. If not, there are many similar products on the market such as Monat Skin Care, Obagi Products, Perricone MD, and Mario Badescus.

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