What is Liquid IV?

Liquid IV is a line of products developed using electrolytes and glucose that are added to water to boost hydration, support the immune system, increase body energy, and improve sleep.

The breakthrough CTT is utilized in all Liquid IV products using the optimal ratio of ingredients so as to enhance faster absorption of water and nutrients into the body’s bloodstream.

Liquid IV ingredients are all non-GMO, gluten-free, soy-free, and dairy-free. This Liquid IV review will take a look at the brand, what products they sell, provide customer reviews and ratings.

Fast Facts

Liquid IV

Brand History Liquid IV is a US-based company founded in 2012 by Brandin Cohen. It is based in El Segundo California. Liquid IV is an Electrolyte Mix that Utilizes Cellular Transport Technology (CTT). Liquid IV ingredients are backed by solid science produced in GMP and FDA compliant facilities.
Best for Body hydration, Immune support, Energy boost, and improved sleep
Key Ingredients Vitamins B, Vitamin C, Dextrose, Stevia Leaf Extract, Mined Salt, Citric Acid, Silicon Dioxide
Price Range $24.47- $85.99
Liquid IV
Liquid IV. Image/Dermspotlight

What Are the Best-Selling Liquid IV Products?

Liquid IV multipliers amp up your level of hydration. One serving equates to 2-3 times the hydration that one glass of water provides.

1. Energy Multiplier – Lemon Ginger

Liquid IV Energy Multiplier is a revolutionary blend of Guarusa, Ginger, and Matcha to ensure you have a delicious drink with an energy boost advantage. It is also powered by CTT known to support the rapid absorption of key ingredients and water into the bloodstream.

While this Liquid IV Energy drink may be caffeinated with 100mg of caffeine (equivalent to about 2 cups coffee) it still remains the best option.

Price: The IV Energy Multiplier comes in a pack of 14 for $25.

2. Limited Edition Caramel Apple Hydration Multiplier

Hydration Multiplier is a Non-GMO electrolyte drink powder with a great taste. It is powered by CTT to ensure that it hydrates your body faster and more efficiently than normal water.

1 stick is said to contain 3x electrolytes of sports drink, 5 essential vitamins (C, B3, B5, B6, and B12), and 8 delicious flavors.

3. Hydration Multiplier + Immune Support – Tangerine

Hydration Multiplier Liquid IV uses a cutting-edge blend of Wellmune, Zinc, and Vitamin C with a natural tangerine flavor.

The combination of Zinc, Wellmune, and the 5x daily value of Vitamin C helps you maintain a strong and healthy immune system. This Liquid IV Immune Support is also powered by CTT to ensure rapid water and nutrient absorption.

Price: This combination drink mix contains 14 servings for $25.

4. Hydration Multiplier – Lemon Lime

Hydration Multiplier has a great taste of 8 delicious flavors. It is CTT powered non-GMO electrolyte drink mix to help with faster hydration and it is more efficient than water alone.

1 stick is said to contain 3x electrolytes of sports drink with essential 5 vitamins (B3, B5, B6, B12, and C).

5. Liquid IV Hydration Multiplier – Passion Fruit

Hydration Multiplier is a Non-GMO electrolyte drink mix with a great test powered by CTT to ensure faster and more efficient body hydration than the normal water.

1 stick of this Liquid IV Passion Fruit stick contains 5 essential vitamins (B3, B5, B6, B12, and C) and 3x electrolytes of sports drink with 8 delicious flavors.

How To Use: To use any of the Liquid IV Hydration Multipliers: pour a stick into 16oz of water and shake before drinking.

Price: The Passion Fruit Hydration Multiplier offers 16 servings for $25.

6. Liquid IV Sleep Multiplier

The Sleep Multiplier contains Melatonin, L-Theanine, and Valerian Root, for a drug-free solution to sleep issues.

This product also utilizes CTT to ensure proper hydration levels, which is another factor that contributes to a better night’s sleep.

How To Use: It’s important to only consume this product before bed.

Price: A 10-pack of the Sleep Multiplier retails for $24.

What Are the Ingredients in Liquid IV?

Vitamins B

Vitamins B play a role in converting food into energy and supports cellular health functions.

According to Sub-cellular Biochemistry, supplementation of Vitamins B contributes to the body’s general health and wellbeing, including proper immune function and energy metabolism.

Stevia Leaf Extract

Organic stevia leaf extract powder mix is used as a sweetener in Liquid IV products. It is said to be 40 times sweeter than sugar and has zero calories.

A study in the Journal of Nutrition shows that stevia leaf extract is a plant with zero calories, affirmed by various food regulatory and safety authorities across the world. It has a sweet taste (50-350 times than the normal sugar), making it an excellent choice for beverage and food sweetening ingredients.


Dextrose is the most absorbable sugar compound that naturally occurs in the human body. It is said to improve the absorption of various elements in the bloodstream.

According to Nutrients, supplementation of dextrose presents plenty of health benefits, including improved bowel function, boosted energy, increased immune modulation, and nutrient absorption.

Potassium Citrate

Potassium citrate is a potent ingredient in cellular transport technology. This electrolyte is said to aid with nutrient transportation into the bloodstream and also helps the body maintain proper fluid balance.

According to the National Academies of Sciences Engineering Medicine, Potassium is a major cation of intracellular fluid that regulates electrolyte concentration in the intracellular fluid compartments. It, therefore, regulates how the kidneys excrete water and electrolytes.

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Liquid IV Subscription

By signing up for the Liquid IV subscription, members get savings of around $5 per 16 servings or 25% off. Subscribers can opt to have their mixes delivered monthly or every 2 months.

Liquid IV renews the membership each month, so you’ll keep receiving the items you originally subscribed for. You can cancel the membership at any time. For more information visit their official website.

What is the Return Policy for Liquid IV?

Liquid IV stands behind its products. The company offers a 60-days 100% money-back guarantee for all products purchased through the official website.

Pros and Cons of Liquid IV


  1. Hydrate the body three times faster than regular water
  2. Claimed to be backed by a cellular transport technology that may deliver key nutrients directly to the bloodstream
  3. Help reduce hangovers
  4. Improve exercise performance and recovery
  5. Enhance focus and concentration throughout the day


  1. Contains 11g of sugar in each pack which some people might consider to be much
  2. Liquid IV may cause side effects such as seizures, fast heart rate, and high BP
  3. May not be safe for users with kidney or liver complications
  4. Some users did not appreciate the product’s taste
  5. Quite pricey for most buyers

People Also Ask

Q: Does Liquid IV Really Work?

A: Liquid IV reviews claim that Liquid IV products work because most of them experience satisfactory results.

Q: Is Liquid IV just like Gatorade?

A: When compared to Gatorade, Liquid IV has three times the electrolytes and less than half the sugar and calories. The company started marketing separate products, with almost identical ingredients: Liquid I.V. Hangover for hangovers and Liquid I.V.

Q: When should I drink Liquid IV?

A: The best time to use Liquid IV for a hangover is straight after your last drink. Getting in front of dehydration before it’s a problem is key.

Q: Is Liquid IV Good for You?

A: Liquid IV drink may be a safe choice for people looking forward to staying healthy and hydrated with zero calories intake. Check the product label for Liquid IV Nutrition Facts.

However, in case you have any doubt about adding products from this brand to your health regimen, you are free to consult with your doctor first.

Q: Where Can I Buy Liquid IV?

A: The price of products from this brand varies depending on the product and where you are buying it. There is the option of bundling multiple products together as well as subscribe and save, which can save you money:

  • For a 16-count of Hydration Multiplier, the cost is $24.47 ($1.53/stick).
  • The price goes down if you purchase the 96-count pack to $1.25 a stick.
  • Subscribe and save brings the cost down to $1.25/stick as well.

While it may seem a bit expensive to order Liquid IV Packets directly from the brand’s official website, there are four advantages of purchasing here:

  • You’ll have access to a variety of Liquid IV products
  • Zero chances of counterfeit products
  • 100% money-back guarantee
  • Liquid IV Coupon and Liquid IV Promo Code

Both Walmart and Costco have the Hydration Multiplier for cheaper at $.94/stick or $.73/stick, respectively.

Costco is also less expensive for the Energy Multiplier at $29.99 for a 24 pack versus $46.99 for a 28 pack on the Liquid IV website.

Q: Does Liquid IV Have Caffeine?

A: Some Liquid IV products like Energy Multiplier contain natural caffeine.

Q: Is Liquid IV Safe for Pregnancy?

A: Liquid IV hydration is a clean line of products made using Non-GMO, gluten-free, dairy-free, soy-free, and vegan ingredients. It is, therefore, not just safe for mothers to be but for nursing mothers and kids too.

Q: Does Liquid IV Help with Hangovers?

A: Dehydration is among the causes of hangovers. So, this brand can be as well termed as Liquid IV Hangover or Liquid IV for Hangover because it hydrates the body, making it a potential candidate for preventing and combating hangovers.

Q: How Many Liquid IV Can You Drink a Day?

A: For healthy adults, the recommended dosage is one stick per day. But you can increase or decrease your Liquid IV target dosage depending on your body’s response or need when using the Liquid IV.

Q: Does Liquid IV Cause Side Effects?

A: Liquid IV products are crafted using safe ingredients to ensure that you experience health benefits without any side effects.

However, should you notice unwanted side effects, discontinue the product.

Q: Are Liquid IV worth it?

A: Liquid IV is a safe choice for most people who are looking for a way to stay hydrated or re-hydrate. Liquid IV products are non-GMO, soy-free, gluten-free, and the brand does its part by using sustainable materials and packaging.

Q: How do I cancel my Liquid IV subscription?

A: To cancel your Liquid IV membership, you can do so any time by logging into your account on the website. Once logged in, go to your account and select ‘membership options’ at the bottom of the page. Follow the instructions.

Q: How to Contact Liquid IV

A: If you need any other information on Liquid IV, feel free to reach out to the company via the Contact Page on their official website. You can also email Liquid IV customer service at: [email protected].

Liquid IV Promotions & Discounts

There are currently no Liquid IV promotions or discounts listed on their website. The only way to access savings at the moment is by signing up for their subscription.

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Liquid IV Reviews

Liquid IV has over 30k reviews on their website. Many customers report excellent hydration, high stamina, and feeling alive. However, there are some negative reviews stating that the products did not have their intended effects

The Hydration Multiplier – Lemon Lime flavor has 4.7/5 stars on Amazon, among an astonishing 41,483 ratings.

Love it! Amazing! ~ “Great taste and a great product for someone that struggles to drink enough water. Highly recommend!” Lauren A. – Verified Buyer

Immune support is something we all need right now more than ever! I like that this tastes good, gives you extra hydration, and immune support all at the same time! The best crystals to add to H2O in my opinion. Eileen L. – Verified Buyer

Liquid IV Alternatives

Products Price Active Ingredients Explore Miaroo Products
Miaroo Organic Premium Matcha – Original $22.00 Caffeine, Green matcha powder, L-theanine amino acid, Antioxidants Learn More
Miaroo Organic Low-Calorie Matcha Latte – Vanilla $35.00 Unprocessed Cane Sugar, Organic Matcha Powder, Vitamin K, Vanilla Flavor Extract, Vitamin A Learn More
Miaroo Organic Premium Matcha – Lemon Raspberry $22.00 Organic Matcha Powder, Natural Lemon Flavor Extract, Natural Raspberry Flavor Extract, Caffeine Learn More
Miaroo Organic Low-Calorie Matcha Latte – Chai Tea $28.00 L-Theanine, Organic Matcha Powder, Ginger, Cinnamon, Clove Learn More
Miaroo Organic Collagen-Infused Matcha $24.00 Matcha, Marine collagen peptides, L-theanine, Iron, Vitamins Learn More

*All individuals are unique. Your results can and will vary.


Based on many years of solid scientific research, you should target Liquid IV as your best choice if you are looking for something to help you stay hydrated and energetic, support the immune system, and improve your sleep.

Check out Liquid IV Energy Multiplier reviews on independent websites like Amazon Liquid IV, Walmart Liquid IV, and Liquid IV Reddit to see what previous users think about these products.

In case you have reservations about the sugar and sodium content, consult your doctor for further clarifications. And if this is not the brand for you, there are other better electrolyte powders on the market.

Explore your options for vitamins and health supplements with these top brands:

8 sources

We review published medical research in respected scientific journals to arrive at our conclusions about a product or health topic. This ensures the highest standard of scientific accuracy.

[1] Diet and Health. Implications for Reducing Chronic Disease Risk: https://www.ncbi.nlm.nih.gov/books/NBK218740/
[2] Polydextrose: Physiological Function, and Effects on Health: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037538/
[3] Stevia Leaf to Stevia Sweetener: Exploring Its Science, Benefits, and Future Potential: https://pubmed.ncbi.nlm.nih.gov/29982648/
[4] B Vitamins and Ageing: https://pubmed.ncbi.nlm.nih.gov/30779018/
[5] Get the Facts: Drinking Water and Intake: https://www.cdc.gov/nutrition/data-statistics/plain-water-the-healthier-choice.html
[6] Effect of valerian on sleep quality in postmenopausal women: a randomized placebo-controlled clinical trial: https://pubmed.ncbi.nlm.nih.gov/21775910/
[7] Reducing deaths from diarrhoea through oral rehydration therapy: https://www.scielosp.org/article/bwho/2000.v78n10/1246-1255/ [8] Adan A. Cognitive Performance and Dehydration. ResearchGate. Published April 2012. Accessed January 27, 2022. https://www.researchgate.net/publication/230600141_Cognitive_Performance_and_Dehydration