Beautycounter Overview

Cosmetics and skincare products have relied on synthetics and hazardous substances for decades to extend their shelf lives and function as fillers. However, concern about what we put into and on our bodies and the environment has raised beauty standards. Clean ingredients are now the most frequently voiced customer desire.

Like many other green beauty firms, the story of Beautycounter started when the founder, Gregg Renfrew, uncovered the harsh truth that most personal care products are filled with harmful substances. Renfrew set out to reform the beauty industry with this new understanding, developing clean, high-performing skin care and makeup while also pushing to change the regulations that govern what can and cannot be used in goods. That is how Beautycounter came to be.

The Brand’s Background

Beautycounter is a skincare and cosmetics brand with a mission to provide makeup and personal care products better for you and the environment by eliminating over 1,800 hazardous components from its formulae.

Makeup, skincare, personal care items such as body wash, lotion, and hair care, as well as men’s and children’s care products, are all available at Beautycounter.

Beautycounter was the most googled beauty brand in 2018, so there’s a lot of interest in it! Beautycounter is on the other side of the industry, which values transparency and removes toxins from the goods used regularly!


*All individuals are unique. Your results can and will vary.

Beautycounter’s goal is to get safe products into the hands of as many people as possible. They market their items through relationship networks and online as a direct retail brand.

With over 65,000 individual consultants and major retailers, the company offers 150 products.

Beautycounter Products. Image/Dermspotlight

The Manufacturer of Beautycounter

Gregg Renfrew launched Beautycounter after realizing that the United States only prohibits 30 chemicals in skincare products. The brand was founded in 2011 but launched in 2013, and Renfrew’s goal was to redefine the idea of what “clean” meant.

She set out to help reform the cosmetics industry and produce products she could feel good about because the substances authorized were not ones she felt confident allowing her family to consume.

According to the manufacturer, “Using Beautycounter is the only method to ensure that your color cosmetics contain undetectable or extremely low amounts of heavy metals.”

Top Selling Beautycounter products

Some of the Beautycounter top products include:


*All individuals are unique. Your results can and will vary.

Counter+ Lotus Glow Cleansing Balm

To hydrate while cleansing, a blend of lotus extract, apricot kernel oil, shea butter, sunflower seed wax, jojoba oil, and avocado seed oil is used. Makeup and pollutants are removed while the skin is nourished.

How to Use It:
It can be used as a cleanser or an overnight mask.

  • Massage into skin and leave on overnight to use as a mask.
  • To use as a cleanser, apply an almond-sized amount to dry skin and gently massage it in. You can massage it away with a moist towel.

The price is $72.00.

Countertime Mineral Boost Hydrating Essence

It’s similar to a toner, but it’s more nourishing. It preps the skin for the following steps of your skincare process while improving moisture and brightness with plant-derived Retinatural Complex, mineral-rich seawater, and a fermented blend of sugars.

How to Use It?
After cleansing and using additional products, pour a quarter-size amount into your hands and press into your face.

It’s priced at $62.00.

Countertime Tripeptide Radiance Serum

This serum improves skin firmness and elasticity, decreases the appearance of fine lines, and boosts brightness with plant-derived Retinatural Complex, a blend of peptides and amino acids.

How to Use It?
After cleansing and before moisturizing, apply 1-2 pumps to your skin. You can use it both in the morning and at night.

It costs $79.00

Counter+ All Bright C Serum

A 10% combination of two vitamin C forms is used to brighten skin and decrease the presence of black spots. Extracts of camu camu and turmeric, which are high in antioxidants, assist in preventing new dark spots and protect the skin from environmental aggressors.


*All individuals are unique. Your results can and will vary.

How to Use It?
This serum can be used after cleaning, toning, or after another serum. Apply a moisturizer after that.

It is sold at $82.00

Counter+ Charcoal Facial Mask

Activated charcoal cleanses the skin by absorbing excess oil and pulling pollutants to the surface. Salicylic and lactic acids help to exfoliate the skin gently and reduce the appearance of pores.

How to Use It?
Apply a thin coating to clean skin in an equal layer. Leave it on for 10 minutes before rinsing it off. I use it 1-2 times each week, but it can be used up to 3 times per week.

It’s priced at $49.00.

Counterman Smoothing Shave Cream

This cream for men softens facial hair for a close, comfortable shave while soothing and hydrating skin from everyday environmental pressures.

How to Use It?
Before using, give it a good shake. Before shaving, apply to moist skin.

It is sold at $20.00

Skin Twin Featherweight Foundation

This weightless, long-wearing, natural-looking foundation with hyaluronic acid hydrates and noticeably plump skin. There are 18 different colors to choose from.

How to Use It?
To blend into your skin, use your fingertips or a foundation brush. 1-2 pumps for light coverage and 2-3 pumps for medium coverage, according to the product description.

It is sold at $45.00

What Are the Ingredients That Make Beautycounter products So Effective?


Bakuchiol is a “plant-based alternative to retinol” that can be found in all of the BeautyCounter Countertime products. Bakuchiol is an Ayurvedic seed extract obtained from the Babchi plant.


Squalane is a kind of emollient that can be found in a variety of Beautycounter products. Squalene is hydrogenated to produce it. Squalane is used in skincare products because squalene is very unstable. Squalane helps to keep the skin’s lipid barrier robust, healthy, and undamaged by replacing it.

Biosaccharide Gum-1

Biosaccharide gum-1 is a polysaccharide (a form of sugar) produced by bacterial fermentation from sorbitol. It has calming, moisturizing, anti-aging, and restructuring effects and works by binding water to the upper layers of skin.

Pros and Cons of Beautycounter

Beautycounter is a makeup and skincare firm with more pros than cons.

Pros and Cons of Beautycounter


  1. They are great for someone new to green beauty/skincare
  2. They have an extensive collection of products, ranging from skincare to makeup to beauty kits.
  3. Their products are pretty good quality
  4. They care about cleaner products
  5. Over 1,800 harmful ingredients are left out from the products.
  6. Ingredient transparency
  7. They are a certified B-Corp
  8. They conduct rigorous testing and have a never-list
  9. There are many positive Beautycounter reviews


  1. They are not an “all organic” company
  2. There is no international delivery
  3. Some of their products are high in price.

People’s Opinions on Beautycounter

The majority of Beautycounter reviews on the brand’s website are positive. The Beautycounter Countertime Tetrapeptide Supreme Cream, which has gotten over 2,600 customer reviews and has an average rating of 4.9 out of 5 stars, is one of the most popular products.

Frequently Asked Questions

Q: What Is Beautycounter?

A: Beautycounter is a safer beauty company that makes skincare, cosmetics, haircare, and body care.

Q: Who Is Beautycounter For?

A: Beautycounter offers a wide choice of products for all skin types. The brand offers skin care products for ladies aged 20 to 70, ranging from acne control serums to youth-regenerating eye creams. There are also products for men and kids.

Q: Is Beautycounter Worth It?

A: Yes. Some Beautycounter items are pricy, but so is high-quality skincare in general. The company makes a great effort to find ingredients from environmentally friendly sources, but its products aren’t vegan.

Q: Where Can I Purchase Beautycounter?

A: Beautycounter goods are available for purchase on the company’s website and through one of the company’s 44,000+ consultants.

Q: Is Beautycounter Safe During Pregnancy?

A: If you’re pregnant or breastfeeding, talk to your doctor before using this product.

Q: What are the most effective Beautycounter products to begin with?

A: To see what you enjoy and are comfortable with, you might want to start with sampling. Keep an eye out for amazing samplers when you’re out and about.

Q: Is Beautycounter Cruelty-Free?

A: Yes! All Beautycounter products are cruelty-free.

Q: Does Beautycounter ship internationally?

A: Unfortunately, Beautycounter does not ship to every country in the world from their US store.


Overall, it’s safe to state that Beautycounter is developing safer skincare products that can assist clients in reducing their toxic load. Beautycounter products aren’t for everyone, whether because of the price or because the products don’t work with your skin.

Note: everyone’s skin is different. Find a Beautycounter product you are comfortable with, and if a product is not giving you the desired result, stop using the product.

Up NextROC Retinol


[1] Flowers and their skincare benefits:
[2] Apricot Kernel Oil Skin Benefits and Uses:
[3] Sunflower oil:
[4] Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils:
[5] Bakuchiol: a retinol-like functional compound revealed by gene expression profiling and clinically proven to have anti-aging effects:
[6] Biological and Pharmacological Activities of Squalene and Related Compounds: Potential Uses in Cosmetic Dermatology:
[7] Moisturizers: The Slippery Road:
[8] Biosaccharide Gum-1:
[9] Antioxidant and Associated Capacities of Camu Camu (Myrciaria dubia): A Systematic Review: