What is Noom?

Noom is a company that incorporates technology to enhance health for its users. It focuses on inspiring people to lead healthier lives through healthy habits backed by science and psychology.

By joining the Noom login family (Noomily), users have enlisted themselves to a movement that may help them achieve healthier and longer lives.

Additionally, Noom users can set their personal SMART goals with the guidance of a goal’s specialist. And once the trial period is completed, users are put into support groups which consist of a group coach and fellow Noom diet users. Eventually, the company may help its members achieve their weight loss journey through this new lifestyle.

Fast Facts

Noom Diet Program

Best for: Weight Loss.
Uses: Daily Calorie Tracking, Food Logging, and Consuming Meals Based on a Color-Coded System (Green, Yellow, Red) for Balanced Nutrition.
Price: 1 month – $50.00
About the Brand: Noom is a wellness brand offering a weight loss program that uses psychology, personalized coaching, and technology to promote lasting healthy habits.
Where to Buy: Official Website

How Does Noom Work?

Noom’s program is a series of activities tailored to support users achieve their personal health goals in the long-term. The features of this program include:

Goal Setting – This feature has been claimed to be an effective tool for weight loss. According to a dietary invention documented in the BMC Nursing journal, simplifying goal setting and providing a socially supportive environment were found to increase the success of a weight loss plan.

Learning – Learning about healthy habits may help improve the chances of losing weight and sustaining the progress in the long term. An article in the Journal of Research in Medical Sciences discovered that adopting healthy dietary behaviors helped patients maintain their weight loss.

Food logging – The Noom app provides the caloric density of the foods to help users manage their caloric intake. A research study in the Journal of Diabetes Research explored the importance of food tracking for weight loss and discovered that frequent dietary tracking increased the success of long-term weight loss.

Support group – Users on the Noom app are ushered into support groups to provide social support. A 2016 study published in the PLoS One journal proved that Group Support Lifestyle Modification (GSLiM) programme was effective in achieving targeted weight loss. It also provides social support, weight self-efficacy, and quality of life.

Check the Official Websiteto Purchase this Product.

Noom Review – Does It Really Work?

Noom claims to use science and psychology to revolutionize how the world perceives weight loss. The company believes that understanding one’s relationship with food, improving behavioral habits, and gaining knowledge and support will all lead to long-lasting changes.

According to a 2016 study published in the British Medical Journal, 64% of Noom users recorded a 5% loss in their total body weight.

Going by the success stories of some of the members, users can expect to lose about 1 to 2 pounds weekly. However, results may vary from individual because of the difference in the users’ goals, effort, consistency, and participation.

What Are the Benefits & Drawbacks of Noom?


  1. May help users learn and understand the importance of developing healthy habits to sustain long-term health and weight loss
  2. May support users to set goals and actualize them through the company’s goals specialists
  3. May provide support and motivation from one-on-one coaching, support groups, as well as SOS plans to keep users on track during their weight loss journey
  4. May help users reach their goals at a pace that is comfortable for them, motivating users to reach their goal
  5. May provide healthier food alternatives that are also tasty on the Noom app and Noom blog
  6. May provide tools that empower users to strive for progress and not perfection, making it relatable and achievable


  1. Noom app is only available on Android and iOS, a desktop version has not been developed
  2. You must be 18 years or over to use Noom

Noom Gives Back

Noom provides a 12-month membership for free to mothers who have given birth in the last two years. To sign up or to nominate someone you know, check out on their website after your Noom login.

People Also Ask

Q: What is the Noom Diet?

A: The Noom diet is a weight loss program that combines calorie tracking and food categories  to promote sustainable healthy eating habits. Foods are categorized into green, yellow, and red groups based on their calorie density and nutritional value.

Q: How Do I Sign Up for Noom?

A: You can sign up for this program via Noom’s website or app.

Q: How Do I View Subscription Details on Noom?

A: If you wish to view your subscription details, login to the app using the credentials you used to create your Noom account. You can get your subscription details on the user subscription portal at account.noom.com

Q: How Do I Unsubscribe from the Noom Program?

A: To cancel Noom on Android and iOS;

  • Open app on your device
  • Locate the blue chat bubble (in the upper right corner), and click on it
  • Send a message to you Goal specialist explaining that you would like to unsubscribe from the program
  • Once this is done, a link will be sent to you to help you process the cancellation

Q: How Long Before I Start Seeing Results?

A: Although results vary from user to user, you may realize an average weight loss of 1 to 2 pounds per week. To make this possible, consistency is key.

Q: How Much Does Noom Cost?

A: Noom pricing depends on the length of the Noom meal plan. The cost is for the program is as follows;

  • 1 month – $50.00
  • 2 months – $99.00
  • 4 months – $129.00
  • 6 months – $149.00
  • 8 months – $159.00

Q: How Are the Noom Reviews?

A: Noom reviews are generally positive. Users claimed that the app helped them kick-start their weight loss journey. Some mentioned that the program taught them how to choose their foods wisely. And others were happy that the habits they learnt stuck with them long after the course was completed.

Q: Is Noom Legit?

A: Yes, this company may be legit and their program may be effective. First of all, the Noom coaches are specialist from various fields including nutrition and dietetics, psychology, health coaching, and personal training among others. Secondly, most of these professionals are also certified by the National Board for Health and Wellness Coaching (NBHWC). And thirdly, the customers love the program!

Noom Diet Review – Conclusion

Obesity has reached epidemic proportions in the world population, and with it, lifestyle diseases have soared more than ever. In light of this, most health companies are innovating products that will help users lose weight and maintain healthy weight.

Noom is a company that prides itself to be the solution of safe and long-term weight loss. Through its well-researched program, the company provides learning, food tracking, and exercise logging resources to users on a monthly basis. Through its app, Noom aims motivate users to reach their set weight goals.

Noom program can be effective as its features are backed by scientific research. Customers have also shared their success stories further emphasizing that Noom may work. The minimum requirements to use this program include being 18 years or older, have a device running iOS 10.3.3 or Android version 6, and free space of 600mb.

However, if you do not meet these requirements, you will need to go for other options. You can consult a dietician directly to get guidance on your caloric intake. For friendly social support, you can get a gym membership and incorporate it into your schedule. While these may prove more expensive, at least the interactions will be one-on-one and not virtual as in the case of Noom.

All in all, you will have to pick a solution that best fits your unique needs and goals. Do your research and settle for a program that can help you stick to it in the long run. Good luck in your weight loss journey!

Where to Buy Noom?

The product can be bought from the official website

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[1] Health Behavior Change for Obesity Management: https://www.ncbi.nlm.nih.gov/labs/pmc/articles/PMC5836178/
[2] Exploring the role of goal setting in weight loss for adults recently diagnosed with pre-diabetes: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7362527/
[3] Weight loss maintenance: a review on dietary related strategies: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4061651/
[4] The effect of adherence to dietary tracking on weight loss: using HLM to model weight loss over time: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5568610/
[5] Effectiveness of a Group Support Lifestyle Modification (GSLiM) programmer among obese adults in workplace: A randomized controlled trial: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4990415/
[6] Weight loss efficacy of a novel mobile diabetes prevention program delivery platform with human coaching: https://drc.bmj.com/content/bmjdrc/4/1/e000264.full.pdf
[7] Setting Targets Leads to Greater Long-term Weight Losses and Unrealistic Targets Increase the Effect in a Large Community-Based Commercial Weight Management Group: https://www.ncbi.nlm.nih.gov/labs/pmc/articles/PMC5111772/