Overview of Shiseido

Shiseido, Japan’s first Western-style pharmacy, was founded in 1872 and soon gained fame by developing a royalty and high society clientele.

The brand transitioned from pharmaceuticals to cosmetics with their Eudermine skin cream, which is still widely used today. The brand is known to have grown to include an entire line of skincare products, sunscreen, makeup, and even a men’s line.

General Specifications


Features Strengthen skin, tighten it and protect it from everyday harm
Health Benefit Shiseido’s products are made using components that have been shown to be “safe” in terms of the amount of usage and the portion of the body to which they are applied.
Component To boost the skin’s defenses, ImuGeneration employs reishi mushroom and iris root extracts. Antioxidants and polysaccharides in Reishi mushrooms help moisturize and slow down the aging process.
Primary Ingredient Water
Sd Alcohol 40-B (Alcohol Denat.)
Product Count 10
Body Part Skin/Facial
Form Lotions and Gel
Assembled Product Weight 50mL – 75mL
Shiseido. Image/Dermspotlight

What Are the Top Five Shiseido Skin Care Products?

Shiseido skincare products include cleansers, masks, moisturizers, sunscreens, serums and other program staples. The following is a list of the top five Shiseido skincare products:

Shiseido Benefiance NutriPerfect Night Cream

This Shiseido night cream’s promises raised our eyebrows. Why? The treatment “helps decrease the look of wrinkles, sagging, and dullness.”

While treatments can reduce wrinkles and dullness, none can considerably improve sagging. The formula also contains humectants, silicones, and emollients, which soften and moisturize the skin.


*All individuals are unique. Your results can and will vary.

Shiseido Benefiance Wrinkle Smoothing Eye Cream

This thick eye cream softens the skin around the eyes with emollients like hydrogenated polyethylene, mineral oil, petrolatum, and squalane.

Anti-aging ingredients include carnosine and peptides. Algae blend known as “KOMBU-Bounce Complex” helps bind moisture to the skin and reduces the appearance of lines and wrinkles.

Shiseido Benefiance NutriPerfect Day Cream

We do not recommend chemical sunscreens since they have been shown to enter the skin and circulation. These chemicals enter the body, but their health effects are unclear. Most organizations, including the American Academy of Dermatology, recommend SPF 30 or greater for sun protection.

The only anti-aging ingredient in this day cream is carnosine, which helps fight free radical damage. The rest are humectants, silicones, and emollients. These parts are acceptable. They soften and moisturize the skin but are not firm or reduce wrinkles. This day cream’s broad-spectrum SPF 18 protection is insufficient to safeguard against sunburn and skin cancer.

Shiseido White Lucent Anti-Dark Circles Eye Cream

This combination also contains glycerin and other silicones. The mixture of alcohol, glycerin, and silicones covers signs of age.

An alcohol-based product such as glycerin hydrates and plumps the skin, while silicones create a thin invisible layer that can help disguise age signs. The effects are temporary and will fade when the material is rinsed away.


*All individuals are unique. Your results can and will vary.

Shiseido Urban Environment Oil-Free UV Protector SPF 42 Sunscreen

Shiseido’s broad-spectrum SPF 42 sunscreen combines zinc oxide with octinoxate and octocrylene. This sunscreen contains denatured alcohol, humectants, and silicones like other Shiseido products.

Comparison of Shiseido Products and other similar products

Brand Cost Range Features
Beverly Hills MD $18 – $50
  • Nourishing
  • Moisturizing
  • Noncomedogenic
  • No cruelty
Kiehl’s $30 – $600
  • Skin moisturizer.
  • Skin nourishing.
  • Softens the skin.
  • Enhances skin texture.
No B.S. Skincare $40 – $200
  • Easy to Use
  • Oil-Free
  • Lightweight
Quench Crème $39
  • Lovely scent
  • Skin-friendly
Eye Secrets 1 Minute Lift $$
  • It’s super hydrating
  • All skin types can benefit
  • You can apply it whenever you want
  • It plumps & smoothes
  • Your skin will heal faster

What Are Shiseido Skin Care Products’ Key Ingredients?

If there is something we noticed about Shiseido skin care products, it is that they include a lot of denatured alcohol. The issue with this sort of alcohol is that it appears to improve the skin first. Initially, alcohol offers goods a quick-drying finish, degreases the skin rapidly, and imparts a weightless sense.

These effects, however, are very transient and will subside as the substance is washed away. According to a study published in the journal BBA Biomembranes, alcohol can damage the lipids that make up the stratum corneum (the outermost layer of skin).

Pros and Cons of Shiseido


  1. It is the ideal practice for glowing skin.
  2. It exposes you to natural chemicals that have been supercharged.
  3. You don’t require a plethora of various items.
  4. It can assist you in achieving the ‘glass skin’ effect.


  1. The pricing is relatively high.
  2. Denatured alcohol is present in high amounts in nearly all products.
  3. Almost every product has a scent.
  4. Parabens are found in certain goods.
  5. Shiseido is not a cruelty-free company.

What are the prices of Shiseido skincare products?

Shiseido skincare products are reasonably priced, with the Shiseido Waso Color Smart Day Moisturizer costing $38 for 50 mL and the White Lucent Anti-Dark Circle Eye Cream costing $65 for only 15 mL.

Where Can I Purchase Shiseido Skin Care Products?

Shiseido skincare is available on the brand’s website and via third-party shops such as Sephora, Ulta, Macy’s, Walmart, and others. You can also utilize a shop finder to discover an actual location that offers Shiseido skincare items near you on the brand’s website.

How well is Shiseido Products rated?

Features Rating Comment
Performance 9.5 It is a moisturizing anti-aging cream for robust skin. Application nightly after cleaning, softening and serums
Safety 9.5 Shiseido’s products are made using components that have been proven to be “safe” for the amount used and the area of the body they are administered to.

Frequently Asked Questions

Q: Is Shiseido a cruelty-free company?

A: Shiseido is not a cruelty-free company. According to the brand’s animal testing policy, they do not test animals. Shiseido skincare products, on the other hand, are sold in the Chinese mainland, where animal experimentation is mandated by law.

Q: Is Shiseido vegan-free?

A: Shiseido may have some vegan-friendly items, but it is not a completely vegan brand.

Q: When may I use this product?

A: We are dedicated to supplying exceptional items to our customers. Please be assured that you may use our products safely throughout pregnancy and nursing. Of course, you should visit your doctor if you have specific concerns. 

Q: Are the products gluten-free?

A: Many products do not include gluten-containing components, including barley, oats, rye, or wheat. However, due to the variety of raw ingredients and equipment used in manufacture, we cannot guarantee that our goods are gluten-free. If you have particular questions or concerns about gluten or the components in our products, please see your doctor.


*All individuals are unique. Your results can and will vary.

Q: Do your products include soy?

A: We cannot guarantee that our goods are entirely free of traces of soy due to the variety of raw materials and equipment used in their production. If you are allergic to soy or have particular personal concerns about it, we recommend that you check your doctor before utilizing items that may contain the substance.


Shiseido is claimed to have always understood the importance of giving consumers a unique brand experience, keeping them engaged with innovative and high-quality products, and segmenting them to give them a brand experience customized to their needs. These values have aided the brand’s global growth.

However, as the global beauty and skincare business becomes more competitive, Shiseido would have to find a balance between maintaining its differentiation strategy and anticipating evolving consumer expectations.

Up NextPomifera Skincare


[1] Humectants and Anticaking Agents https://foodandnutrition.org/july-august-2017/humectants-and-anticaking-agents/
[2] Silicone in Cosmetics https://www.pharmatutor.org/articles/silicone-in-cosmetics
[3] Emollients and moisturizers https://dermnetnz.org/topics/emollients-and-moisturisers
[4] Catalytic Hydrogenation of Squalane to Squalane https://pubs.acs.org/doi/abs/10.1021/op5002337
[5] Glycerol: Uses & Benefits https://www.chemicalsafetyfacts.org/glycerol/
[6] Campaign for safe Cosmetics: PHENOXYETHANOL https://www.safecosmetics.org/get-the-facts/chemicals-of-concern/phenoxyethanol/
[7] Molecule of the Week Archive: Octinoxate https://www.acs.org/content/acs/en/molecule-of-the-week/archive/o/octinoxate.html