Naturium overview

You don’t have to be a beauty expert or even a casual beauty fan to recognize that the skincare business is cluttered. While the beauty industry has always been a multibillion-dollar industry, the emphasis is on cosmetics, and now, buyers are paying to stock their skincare shelves.

One brand that is making its way into the skincare industry is Naturium. This skincare company, loved by many users, has received a lot of positive attention. We will be focusing on Naturium skincare products in this review.

Naturium. Image/Dermspotlight

What Is Naturium?

Naturium is a brand launched in early 2020 and founded by Ben Bennett and Susan Yara, the beauty guru and social media influencer behind the popular YouTube channel Mixed Makeup.

Naturium is a skincare company that focuses on safety, formula efficiency, and biocompatibility to provide its customers with healthy and bright skin. The brand provides reasonably priced, clinically effective, and skin-compatible skincare products.

Their products are paraben, gluten, and fragrance-free, dermatologist-tested, and created in the United States.


*All individuals are unique. Your results can and will vary.

How Does Naturium Work?

Naturium uses plant-based ingredients, clinically tested to deliver healthy and bright skin. The products’ power provides numerous benefits, including hydrating and moisturizing, fighting acne, reducing skin pores, smoothening, and brightening the skin.


Naturium Skincare

Features Cruelty-free, paraben-free, gluten-free, phthalates-free, and artificial fragrance-free
Form Serum
Benefits Fights acne, reduce pores, and delivers healthy and bright skin
Ingredients Niacinamide, Vitamin C and E, Salicylic Acid, Retinol, Peptides, and Hyaluronic Acid
Type Skincare products
Primary Ingredient Niacinamide
Product Count 42
Body Parts Face/Skin
Form Serum
Assembled product weight 1.0 fl oz or 30ml

The Top Selling Naturium Products

1. Naturium Niacinamide Serum 12% Plus Zinc 2%

With so many Vitamin C products on the market, Naturium wisely focuses on Niacinamide in their line. To a lot of users out there, this Niacinamide Serum helps lock in skin hydration and minimizes pores.

The bottom line is that Naturium Niacinamide Serum Plus Zinc combines the multi-tasking Niacinamide with the acne-fighting properties of Zinc PCA, creating a serum that can work for all skin types, but especially those with congested skin.

2. Naturium Vitamin C Complex Serum

If you like Vitamin C products and have dull skin, this should be a winner for you. The ingredients in this best-selling product are designed to brighten, smooth, and firm your skin. Pure l-ascorbic acid encapsulation, sodium ascorbyl phosphate, Vitamin E, bioactive fruit blend, and hyaluronic acid are included in the proprietary formula.

3. Naturium Mixed Greens Nutrient-Rich Cleanser

This Nutrient-Rich Cleanser is another product that is establishing a name for itself. Aside from the fact that it’s plant-based, it’s also fragrance-free, which is fantastic; this cleanser removes all of the day’s dirt and filth off your face. Even if you’re wearing a lot of makeup, it washes off effortlessly and doesn’t bother your eyes. It has a daily dose of mixed greens, as the name says, but it also contains superfruits and Vitamin C.

4. Naturium Marine Hyaluronic Water Cream

This moisturizer is extremely moisturizing due to its high concentration of hyaluronic acid. Even though the skin is oily, you and your skin will enjoy the hydration that this hyaluronic acid cream gives. This would be ideal for those living in colder areas during the winter.


*All individuals are unique. Your results can and will vary.

What users like best about this product is how light it is and how little you need to use to feel nourished on your skin.

5. Naturium Multi-Peptide Eye Cream

Eye cream is the most essential phase in your routine, in my opinion. This Multi-Peptide Eye Cream produces noticeable benefits. The hydration is fantastic; it helps to lighten dark circles under the eyes and smooth out tiny wrinkles.

The Key Ingredients in Naturium

As earlier mentioned, this brand concentrates on using evidence-based ingredients in their products, such as:


This improves skin moisture while repairing the skin barrier and reducing acne, blotchiness, hyperpigmentation, inflammation, and wrinkles.

Vitamin C

After being absorbed through the skin, all vitamin C derivatives are transformed to ascorbic acid. Ascorbic acid is a powerful antioxidant that protects skin from free radicals and promotes a brighter complexion by fading dark spots.

Vitamin E

When mixed with vitamin C, this contains antioxidants, making it more potent.


This vitamin A derivative increases cell turnover, speeds up skin renewal, evens out skin tone, minimizes the appearance of pores, restores skin firmness, and diminishes hyperpigmentation and fine wrinkles and lines.


This increases collagen regeneration in the dermis and improves the epidermal barrier.

Hyaluronic Acid

One of the most moisturizing molecules, hyaluronic acid, draws water into the skin’s outer layer and acts as a sponge to attract and retain the skin’s water as documented in our content of Vibriance Reviews.

Salicylic Acid

This helps the skin shed dead cells from the top layer while reducing redness and edema (inflammation). This also reduces the quantity of pimples.


*All individuals are unique. Your results can and will vary.

Azelaic Acid

This ingredient is a true all-star. According to research, it can help reduce acne, alleviate rosacea, remove hyperpigmentation, lighten skin tone, and many other things. It helps by restoring regular skin cell shedding and opening the follicle.

Pros and Cons of Naturium


  1. High concentrations of evidence-based components are used in the products
  2. Products are fragrance, paraben, and cruelty-free
  3. Numerous positive Naturium reviews
  4. The products are affordable


  1. Some Naturium reviews indicate skin fallouts following the use of these products.

How Does Naturium Rate?

Feature Rating Comments
Performance 4/5 Help even skin tone, decongest pores, and encourage healthier skin in general
Safety 5/5 No side effects associated with the use of the products
Skin type 5/5 Suitable for all skin types
Preservatives 0/5 Paraben, gluten, and synthetic fragrance-free

What Sets Naturium Apart From the Competition?

Naturium unlocks the full benefits of natural botanicals and powerful actives with innovative technology, making them bicompatible.

Like many skincare brands, they have a lot of ingredients, but the ingredients are all plant-based – with no parabens, sulfates, mineral oils, and fragrances. All products are scientifically tested and dermatologists tested to ensure effectiveness.

Is Naturium Worth It?

Totally. Naturium creates affordable, highly effective, elegantly formulated products that are more available to everyday consumers. They use ingredients that have been shown to help balance out skin tone, decongest pores, and promote overall healthier skin.

All in all, this Naturium review has determined that the brand is worth the buy.

What Do Customers Think of Naturium

The majority of the reviews seen regarding the products have been quite positive. The Naturium Niacinamide Plus Zinc Serum has received the most feedback. Naturium has received over 600 reviews in less than six months, according to Yotpo.

Here are some reviews on Naturium products.

“I saw this recommended on YouTube for fungal acne, and because it was so cheap, I took the plunge.” I’ve just been using it for a little over a week, and I’m already blown away with the results! My acne has entirely cleared up, and my skin tone is more even and brighter. “I’m overjoyed with this product!”

Another reviewer writes, “This product did not disappoint.” It’s not sticky and combines well with the other items I’m using on my face. I’ve noticed an improvement in my skin. “I love it and will repurchase it.”

There are, however, a few bad reviews.

How Does Naturium Compare with Other Brands?

Brand Cost Range Features
Naturium $10-$45
  • Has 42 products
  • Contains 100% plant-based ingredients,
  • Skin compatibility,
  • Products are cruelty-free, gluten-free, paraben-free, synthetic fragrance-free, and vegan friendly
  • Contains ingredients such as niacinamide, retinol, and vitamin C
SK-II $70-$385
  • Has 16 products,
  • Products contain paraben and synthetic fragrance,
  • Suitable for all skin,
  • Contains ingredients such as Pitera.
Maelove $19-$75
  • Has 21 products
  • Products are cruelty-free, paraben-free, and fragrance-free.
  • Suitable for all skin types
  • Contains ingredients such as vitamin c and hyaluronic acid.
No B.S Beauty Skincare $18-$55
  • Has 40 products
  • Plant-based ingredients
  • Products are paraben-free, synthetic fragrance-free.
  • Suitable for all skin types

Where to Buy Naturium Skincare Products?

Naturium skincare products are available on the brand’s website and through third-party online retailers, including Amazon and Target.

Frequently Asked Questions

Q: Are Naturium products vegan?

A: Don’t worry vegans—with the exception of intense overnight sleeping cream, this brand’s products are for you too!

Q: Is Naturium skincare clean?

A: Naturium is a skincare company that is clean and focuses on safety, effectiveness, and biocompatibility to provide its customers with healthy and bright skin.

Q: What is Naturium’s Return Policy?

A: If you’re unhappy with your Naturium purchase, you can return your order within 30 days of purchase.

Final Thoughts

So far, it appears many users are quite pleased with Naturium’s products. As their products are painstakingly developed and manufactured with potent ingredients, it is clear that this brand is all about formulations and biocompatibility. They’re also reasonably priced for a drugstore.

Up NextProven Skincare


You may wish to know more about this topic in order to make an informed purchasing decision, Below are some links you may find useful:

[1] Naturium Collects 600 Reviews in 6 Months
[2] How Much Do We Really Know About Our Favorite Cosmeceutical Ingredients?
[3] Topical Vitamin C and the Skin: Mechanisms of Action and Clinical Applications
[4] Retinoids: active molecules influencing skin structure formation in cosmetic and dermatological treatments
[5] Efficacy of a New Topical Nano-hyaluronic Acid in Humans
[6] Nicotinic acid/Niacinamide and the skin
[7] The Roles of Vitamin C in Skin Health
[8] Improvement of naturally aged skin with vitamin A (retinol)
[9] Hyaluronic acid: A key molecule in skin aging
[10] Salicylic acid as a peeling agent: a comprehensive review
[11] The versatility of Azelaic acid in dermatology
[12] A Collagen Supplement Improves Skin Hydration, Elasticity, Roughness, and Density: Results of a Randomized, Placebo-Controlled, Blind Study