What is Honest Beauty?

Honest Beauty is a cosmeceutical brand that specializes in making different varieties of beauty products. They make anti-wrinkle creams, skin cleansers, night creams, under-eye creams, foundations, and more. Their collection ranges from Honest Beauty cream blush, Honest Beauty tinted lip balm, Honest Beauty makeup, Honest Beauty mascara, and Honest Beauty foundations among others.

In addition to other cosmetic solutions, this brand also manufactures hair care products.

In the skincare line, Honest Beauty has products that use a high concentration of botanical oils, including jojoba oil, argan oil, olive oil, sunflower, and others. The cream and formulas they use supposedly have many benefits, and in particular strong moisturizing capabilities.

Fast Facts

Honest Beauty

PRICE RANGE: $20 to $80
ABOUT THE BRAND: Honest Beauty is a wellness brand empowering people to live happy, healthy lives.
ACTIVE INGREDIENTS: Jojoba Oil, Sunflower Oil, Argan Oil, Tamanus Seed Oil, Chea Seed Oil, Squalene
FOUNDED BY: Jessica Alba, 2015
BASED IN: Los Angeles, CA
BEST KNOWN FOR: Clean beauty at an affordable price point.
MOST POPULAR PRODUCTS: 2-in-1 Mascara and Eyelash Primer, Lip Crayon
FUN FACT: Alba was the face of three beauty brands before founding her own.
OTHER BRANDS YOU’LL LOVE: Ikaria Beauty Ageless Beauty Balm, Meaningful Beauty, Advanced Dermatology, Obagi Skin Care, and Perricone MD

Are Honest Beauty Products Any Good?

Some of the products in Honest Beauty by jessica alba collection feature strong botanical ingredients that some studies praise for skin-related benefits. The Honest Beauty hydrogel cream for instance has a special feel and action on the skin that is similar to the most successful moisturizers.

Honest Beauty
Honest Beauty Skin Care Review. Image/Dermspotlight

What are the Ingredients in Honest Beauty?

Honest Beauty has a special ingredient policy that bars them from using certain components that they believe are not friendly for human use. For this reason, the brand prefers plant and botanically derived ingredients. For instance, the obvious ingredients in Honest Beauty vitamin c serum is vitamin C. In general, however, the key ingredients in Honest Beauty’s best-selling products include:


*All individuals are unique. Your results can and will vary.

Jojoba Oil, Sunflower Oil, Argan Oil

These are some of the key ingredients in Honest Beauty’s Magic Beauty Balm and are particularly said to help nourish the skin, keep it soft and moist. These oils are rich oleic acid and linoleic acid, components that an article in the American Journal of Clinical Dermatology points that they help the skin to self-repair.

Tamanus Seed Oil, Chea Seed Oil

These ingredients are supposedly what gives Honest Beauty’s Facial Cream its skin improvement benefits. They are especially all botanically derived oils. Tamanus oil in particular is said to be an effective component in the treatment of dermal issues, according to the journal Polymers.


According to the Scientific Reports Journal, squalene tends to strengthen the lipid barrier of the skin. It is the defining ingredient in Honest Beauty Hydrogel Cream. Besides that, the component may improve moisture retention on dry skin.

Hyaluronic Acid

This is a super prevalent ingredient in skin moisturizer products, lip plumper like City Beauty Lip Plumper. HA in precise is said to have molecules that improve substance penetration and increase the skin’s water-holding potentials, according to the journal Dermato Endocrinology.

Honest Beauty Product Reviews

Most skin formulas in this product line have earned positive Honest Beauty skincare reviews from users. In particular, Honest Beauty mascara reviews and Honest Beauty retinol reviews show that the users had a good experience with products in those categories.

Here is a good example, out of 5 stars the Honest Beauty hydrogel cream review has an average rating of 4.6 stars. “I like this cream’s thick texture and the fact that it keeps my skin hydrated longer,” one user wrote.


*All individuals are unique. Your results can and will vary.

However, as expected there are negative Honest Beauty vitamin c serum reviews as well. For instance, one customer shared saying, “It simply doesn’t work, I’ve been using Honest Beauty everything cream foundation for two weeks now and I find it not as good.”

SEE ALSOMonat Skin Care Review and Predire Paris Review

How to Use Honest Beauty Magic Balm?

You can always apply the Magic Beauty Balm Stick anytime it seems necessary for you. Dab on as much (or as little) as you like – depending on what you want to achieve.

Honest Beauty Alternatives

Brand Price Active Ingredients
Ole Henriksen $65.00 AHAs, Vitamin C, Olive Seed Oil, Blackcurrant, Bakuchiol
Instantly Ageless $69.95 Aloe, Lavender, White Camphor, Mango Fruit Extract, Spearmint, Rosemary Oil, Pine Needle, Grapefruit Extract
Pearlessence $15 to $50 Activated Charcoal, Rosehip Oil, Aloe Vera Leaf Juice, Denatured Alcohol, Rosewater
Beverly Hills MD Dermal Repair Complex $39.95 Hyaluronic Acid, Saw Palmetto, Hydrolyzed Collagen, MSM, Vitamins
Plexaderm $59.95 Sodium Silicate, Magnesium Aluminium Silicate, Acetyl Hexapeptide-8, Phenoxyethanol, Ethylhexylglycerin

How to Apply Honest Beauty Foundation?

A good way to apply Honest Beauty’s Flowless Face Cream Foundations is with a soft synthetic brush. So, place a generous amount of the Honest Beauty target cream on the skin, and gently spread it as you rub until it’s evenly applied.

Watch Jessica Alba Do a Beauty Editor’s Makeup with All Honest Beauty Products | Beauty Haul | ELLE

ALSO READDRMTLGY and goPure Beauty

People Also Ask

Q: Are Honest Beauty Products Cruelty Free?

A: Yes. This brand is listed by PETA’s Beauty as a cruelty-free certified skincare line. Besides, the company does not allow testing or the use of its products by third parties on animals.

Q: Are Honest Beauty Products Vegan?

A: Honest highlights that they don’t use animal-derived components or ingredients in their products. However, there are limited details on whether or not the company test to confirm the absence of animal byproducts in their line.

Q: Are Honest Beauty Products Organic?

A: Yes, this company gives priority to organically derived ingredients, natural oils, and botanical extracts when making their Honest Beauty magic balm, Honest Beauty facial oil, and others. Their No-list of 2500 plus ingredients also records that they don’t use chemical sunscreens, parabens, and propylene glycol among others.

Q: Are Honest Beauty Products Gluten Free?

A: The company is not clear on this question. Some online sources however suggest that most of the ingredient details for Honest Beauty are gluten-free.

Q: Are Honest Beauty Safe During Pregnancy?

A: In general, this brand claims all their formulations are safe for use, they have a few products on their site that they recommend for mamas to be. For outdoor makeup, for instance, they mention products such as Everything Matte Primer, Honest Beauty tinted lip balm, and the rest.


*All individuals are unique. Your results can and will vary.

Q: Are Honest Beauty Products Non Comedogenic?

A: Honest Beauty points out that their products don’t cause blackheads or pimples so they are non-comedogenic. The product line boasts of strictly not including hypo-allergenic ingredients in their formula compositions.

Where to Buy Honest Beauty Products?

The products are available on the official website, as well as on the main retailer websites in the US.

Final Thought

There is that notion of honesty and transparency, that this brand wants its users to associate their products including Honest Beauty liquid lipstick, Honest Beauty eyeshadow palette, and all other Honest Beauty products.

One notably effort this company tries to earn credibility is on the official website, they have shared what they call a No list of more than 2500 substances/chemicals. They consider anything on that list is unsafe, and that the company ensures not use.

That is, with this brand, priority is given to only well researched and potent ingredients. In other words, Honest Beauty is evidently a reliable skincare line. Notably also is most of their product have an average of over 4.0 stars and above out of 5. A simple search for something like Honest Beauty cc cream reviews online may help you see this.

However, what may trigger a bit of concern and make some users shy away from this product line, is the fact that the brand has had its fair share of court cases and allegations that it gives fake ingredients promises. But still, seems like they managed to resolve most of their legal complaints from their clients.

Besides vendors who share their Honest Beauty promo code, you can save a lot with this product line.

READ NEXTCity Beauty Review and Robin McGraw Revelation Review